XING Lead Ads

HubSpot integration
How does integration with HubSpot work?
Integration with HubSpot is a seamless connection that enables users to directly capture leads from XING Lead Ads and sync the data between the XING AdManager and their HubSpot account. It simplifies the process of obtaining leads and puts all lead info at one place in HubSpot.
How do I enable leads integration with HubSpot?
To enable connection with HubSpot, follow these steps:
Step 1
In the XING Lead Ads funnel, check if the CRM Sync toggle is editable. If not, ask your agency administrator to set up a customer connection to HubSpot in the CRM integrations tab in the Administration section.

Step 2
Activate the CRM synchronisation in the XING Lead Ad creation funnel of the XING AdManager to enable the transfer of the leads to HubSpot.

Step 3
Map required XING Lead Ad fields to corresponding fields in HubSpot. To tailor the integration to your needs, you can customise the fields as required.

Step 4
Receive leads directly into your HubSpot account, organized according to your mapped fields, as soon as they are collected in the XING AdManager.

Please note that once the connection with HubSpot enabled, you will lose the ability to download lead data from the XING AdManager via CSV.
How can administrators set up customer connection with HubSpot?
Step 1
Log in to the XING AdManager with your administrator credentials.
Step 2
In the Administration section, click on CRM Integrations. Add HubSpot by entering your login details. This step establishes the connection between XING AdManager and HubSpot, providing you the capability to toggle the CRM Sync button according to your preferences within the XING Lead Ad creation funnel.

Step 3
Select customers that you want to connect with your HubSpot account.

What info is synced between XING Lead Ads and HubSpot?
The synchronisation process between XING Lead Ads and HubSpot facilitates the transfer of lead data to HubSpot. This includes:
Contact details: First name, last name, email
Additional contact details: Street and number, Postcode, City, Country, Phone, Date of Birth
Business details: Profession, Phone (business), E-mail (business), Employer
Custom questions: Add up to three additional questions, depending on your needs.

Can I customize the fields that are synchronized between XING Lead Ads in the XING AdManager and HubSpot?
Yes, you have the flexibility to customise the fields you want to synchronise between XING Lead Ads and HubSpot. This customisation ensures that the data captured meets your specific lead management needs. If you change the default mapping, the mapping status will change to “custom”.

Can I add custom questions to my XING Lead Ads integrated with HubSpot?
Yes, when you create your XING Lead Ad form, you can easily add custom questions in the form builder. Once configured and assigned, these questions will be included in the lead data sent to HubSpot. Please note that you can only include three custom questions.
What happens if there are errors in data syncing between XING Lead Ads and HubSpot?
If you're experiencing errors or problems, it's a good idea to check the integration settings and error logs. Troubleshooting steps may be different, so it is advisable to consult the documentation or contact support for both platforms.
Can I remove my connection with HubSpot?
Yes, you can remove the connection to HubSpot by accessing the Admin section, requiring the admin rights. In the “CRM integrations” tab, all connections are listed under the “Existing connections” section. You can remove the connection by clicking the cross button. Removing the connection will disable the integration toggle and permanently delete mapping for all lead ads associated with the connection.

How can I ensure that a lead from a specific ad doesn't get sent to HubSpot?
To not send a lead from a specific ad to HubSpot, deactivate the CRM synchronisation by switching off the CRM sync toggle in the lead ad creation funnel. By doing so, no lead data is sent to HubSpot for that particular ad.
Who can enable connection with HubSpot?
XING AdManager users granted administrator permissions.
What happens if any of the XING fields in the XING Lead Ad form are not mapped with the fields from HubSpot?
If a field isn't mapped, the data for that specific field won't be sent to HubSpot. In the lead ad creation funnel, the status will be marked as “unmapped” for easy identification.
Note: If the mandatory fields, “First name”, “Last name” and “E-mail” are not mapped we automatically map them using the default mapping ensuring that the data is transmitted to HubSpot for these specific fields.
