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Effectively Using Paid Email in the Marketing Mix

How to Make Your HR Strategy Crisis-Proof and Action-Oriented

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Social, search, and display have long been standard components of digital marketing. At the same time, competitive pressure is mounting, and the challenge of efficiently reaching relevant target audiences is growing.

This guide shows you how paid email can be used as an additional marketing channel—from strategic positioning and ad formats to KPIs and specific use cases on XING.

You’ll also learn how to effectively integrate paid email into existing marketing and campaign setups.

In this industry report, you will learn...

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… why paid email is often underestimated in today’s marketing mix

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… how paid email can be used throughout the sales funnel

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… which KPIs and benchmarks are relevant for campaign evaluation

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… what ad formats and placements are available on XING

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