Strategically incorporate paid email into the media plan

Many media plans focus on social, search, and display. At the same time, competitive pressure, CPCs, and the challenge of efficiently reaching relevant target audiences are on the rise.

This guide shows you how paid email can be used as an additional component in your media mix—from strategic positioning and various inventory models to benchmarks and performance KPIs.

You’ll also learn what role paid email plays along the funnel and how the channel can be effectively integrated into existing campaign and media plans.