XING Content Ads campaign for OMR
- Click rate 0,67%
- Opening rate 40 %
- Reach over 413.000 recipients
OMR is the largest knowledge and inspiration platform for the digital and marketing scene in Europe. In 2011, the "Online Marketing Rockstars" conference was launched for the first time. This event has since grown into the two-day OMR Festival with conference, trade fair and concerts. In addition, OMR organizes and publishes numerous other formats - including studies, seminars, parties, podcasts and a job exchange.
The challenge
Sales increase
The Online Marketing Rockstars wanted to reach interested parties from the "Marketing & Advertising" and "Internet & Technology" sectors in order to present their Rockstars Reports to them and thereby increase the sales figures of the reports.
Sales were to be increased with call-to-action elements used in the articles.
Philipp Westermeyer, CEO, Ramp 106 GmbH, Online Marketing Rockstars
"XING Content Ads offer direct access to hard-to-reach B2B target groups. Definitely an exciting channel for our reports."
The solution
XING Content Ads
Around 21 million professionals from all industries network on XING. XING therefore represents the ideal platform for an effective content ads campaign. The campaign on XING included:
- Two editorial articles published within two weeks.
- The XING Content Ads were published in the industry newsletters "Marketing & Advertising" and "Internet & Technology".
- On the day of each publication, the articles were communicated to the relevant XING members via email, app and web.
